What products does Gen Digital own?
Gen Digital Inc. (formerly NortonLifeLock and Symantec Corporation) is a cybersecurity company that owns a few key product brands. Here's a breakdown of their main offerings and how they make money:
Product Brands
Norton:
Consumer-focused antivirus and internet security suites
Products like Norton 360 offer antivirus, malware protection, VPN, password manager, and identity theft protection capabilities.
Avast:
Another consumer-focused brand offering similar security suites for personal devices and home networks.
LifeLock:
Specializes in identity theft protection and monitoring services.
Avira:
Security software that offers both free and premium versions for consumers and businesses.
AVG:
Similar offerings to Avira, with options for individuals and businesses.
ReputationDefender:
A service that helps people manage and improve their online reputation, focusing on removing negative content from search results.
CCleaner:
A popular software utility used for cleaning and optimizing computer systems.
How Gen Digital Makes Money
Subscriptions: Their primary revenue model is through subscriptions for their various software suites and services. Customers pay a recurring fee for continuous protection, updates, and support.
Product Sales: While less common, they still generate some revenue through sales of individual software licenses.
Partnerships: They might partner with computer manufacturers or retailers to offer bundled security solutions.
Advertising: Some of their free products may include advertising to generate additional revenue.
Important Notes
Gen Digital continuously updates and enhances their product lines to address the evolving cybersecurity landscape.
Their business model relies on both acquiring new customers and retaining existing subscribers.