Why Akamai publishes the State of the Internet
Here's a breakdown of Akamai Technologies, the reasons behind their State of the Internet reports, and their revenue model:
What is Akamai Technologies?
Akamai Technologies is a global leader in content delivery network (CDN) and cybersecurity solutions. In simpler terms, they help make the internet faster, more reliable, and more secure. Here's how:
Content Delivery Network (CDN): Akamai operates a massive network of servers distributed around the world. When a website or application uses Akamai's CDN, content (images, videos, etc.) is cached on these servers. This means users get the content from a server closer to their location, resulting in faster loading times and smoother experiences.
Cybersecurity: They offer a range of cybersecurity solutions to protect websites, applications, and data from threats like DDoS attacks (where hackers try to overwhelm a website with traffic), web application attacks, and data breaches.
Why Akamai Publishes the State of the Internet Reports
Akamai's State of the Internet reports offer valuable insights into internet trends, the growth of the internet, and cybersecurity threats. There are a few reasons why they publish these reports:
Thought Leadership: These reports help them showcase their expertise, establish themselves as an authority in the field, and build trust with customers.
Data-Driven Insights: The reports are based on Akamai's massive global data on internet traffic, attacks, and trends. These insights are valuable for organizations that want to make informed decisions around their online presence and security strategies.
Identifying Emerging Threats: By monitoring and analyzing attack data, Akamai can inform their customers about the latest cybersecurity threats and how to protect themselves.
How Akamai Makes Money
Akamai's primary revenue streams include:
Content Delivery Services: Companies pay for Akamai's CDN services to improve the performance and reliability of their websites and applications.
Security Solutions: They offer various cybersecurity products and services on a subscription-based model. This includes protection against DDoS attacks, web application firewalls (WAF), bot management, and more.
Media Delivery Solutions: They cater to media and entertainment companies with solutions optimized for streaming video and delivering large files.