Title: $27,000 Saved Tagline: $27,000 Saved: How the Exit Rate Calculator Helped the Millers Refine Their Online Tutoring Business and Boost Conversions Problem: John and Sarah Miller, both 45, are staring down the barrel of three college tuitions in the next five years. They’ve built a successful online tutoring business, offering specialized math and science lessons. While traffic is steady, they suspect a significant number of visitors are leaving their website before booking a consultation. They're unsure where the problem lies and how to fix it, resulting in lost potential income needed to fund their children's education. Solution: By meticulously analyzing their website's exit rate using our Exit Rate Calculator, the Millers identified key pages with high exit rates, particularly their pricing page and the “Meet Our Tutors” section. They hypothesized that confusing pricing and a lack of compelling tutor profiles were driving users away. They implemented A/B testing on the pricing page to simplify options and invested in professional headshots and more detailed biographies for their tutors. This led to a significant improvement in conversion rates from website visit to consultation booking. ROI: Before, their consultation booking rate was 1.5%. After optimizing based on the Exit Rate Calculator insights, their booking rate rose to 2.3%. Assuming 3000 website visitors per month and an average consultation value of $300, this represents an increase of 24 consultations per month (3000 * (0.023-0.015)). At $300 per consultation, this translates to an additional $7200 in monthly revenue, or $86,400 annually. Factoring in costs of A/B testing tools and new tutor photos (estimated $5900), this leaves a net increase of $80,500. Focusing solely on the exit page analysis, and assuming the changes to those pages accounted for approximately 34% of the total improvement in bookings, the Millers can attribute $27,370 in revenue to these changes alone. Description: Uncover hidden revenue leaks on your website and optimize for higher conversion rates with our Exit Rate Calculator. Category: Lead Gen