Precision Financial: 1,200 Hours Saved Annually via Outsourcing
Executive Summary
Precision Financial, a growing RIA firm, faced a significant bottleneck: advisors were spending too much time on back-office administrative tasks, hindering their ability to focus on client relationships and new business development. By strategically outsourcing non-core functions like compliance, data entry, and reporting, Precision Financial freed up valuable advisor time. This resulted in an estimated 1,200 hours saved annually, directly contributing to increased client acquisition and a projected 15% increase in annual revenue.
The Challenge
For Lisa Tanaka, founder of Precision Financial, the problem was becoming increasingly clear: her team of advisors were drowning in administrative tasks. While passionate about providing personalized financial planning services, they were spending a disproportionate amount of time on activities that didn’t directly generate revenue.
Consider Sarah, one of Precision Financial's top advisors. Before outsourcing, Sarah spent approximately 20 hours per week on tasks like:
- Compliance Reporting: Preparing and submitting regulatory filings, ensuring adherence to SEC regulations, and documenting client communications. This alone consumed roughly 8 hours per week, especially during quarterly reporting cycles. The cost of a single compliance error can easily exceed $5,000 in fines and legal fees, not to mention the potential reputational damage.
- Data Entry and Reconciliation: Manually entering client transaction data from various custodians into their portfolio management system, then reconciling discrepancies. This inefficient process took about 6 hours per week. With an average portfolio of $750,000 across 80 clients per advisor, the sheer volume of data was overwhelming.
- Client Reporting: Generating customized reports for each client, detailing portfolio performance, asset allocation, and financial planning progress. This time-consuming task consumed another 6 hours per week. Clients expected detailed quarterly reports within two weeks of quarter end, creating immense pressure.
Lisa estimated that these administrative tasks were consuming nearly 50% of each advisor's work week. This meant less time for client meetings, developing new financial plans, and proactive business development. Ultimately, this was hindering the firm's growth potential. Furthermore, the advisors' hourly billable rate was estimated at $300/hour. Therefore, these administrative tasks were costing the firm $6,000 per week per advisor or $312,000 annually, if that time could be billed to a client. It became obvious that a solution had to be implemented immediately.
The existing manual processes were also susceptible to errors, increasing the risk of compliance violations and negatively impacting client trust. A single data entry error, leading to an inaccurate portfolio valuation, could easily trigger a client complaint and potentially jeopardize the advisor's license. The firm recognized that continuing down this path was unsustainable and jeopardizing their long-term growth.
The Approach
Lisa recognized that the key to unlocking Precision Financial’s growth potential was to free up advisor time, allowing them to focus on their core competencies: building client relationships, creating personalized financial plans, and generating revenue. The decision to outsource non-core functions was a strategic one, driven by the following considerations:
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Cost-Benefit Analysis: Lisa carefully evaluated the cost of internal administrative support versus outsourcing. She considered the salaries, benefits, and overhead associated with hiring additional staff, as well as the cost of technology and training. Outsourcing proved to be a more cost-effective solution, offering access to specialized expertise without the long-term commitment and associated expenses.
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Expertise and Scalability: Outsourcing allowed Precision Financial to tap into specialized expertise in areas like compliance and data management. They could leverage the experience and resources of established third-party providers, ensuring that these critical functions were handled efficiently and accurately. Outsourcing also provided scalability, allowing the firm to easily adjust its support levels as its client base grew.
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Focus on Core Competencies: By outsourcing non-core functions, Precision Financial could refocus its internal resources on its core competencies: financial planning, investment management, and client service. This strategic shift allowed the firm to better serve its clients and differentiate itself from competitors.
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Due Diligence and Vendor Selection: Lisa invested significant time in researching and vetting potential outsourcing partners. She carefully evaluated their experience, expertise, technology, and compliance record. She also spoke with other RIA firms that had used their services to gather feedback and ensure a good fit.
Lisa decided on a phased approach to outsourcing, starting with the most time-consuming and error-prone tasks: compliance and data entry. She then planned to gradually expand the scope of outsourcing to include other administrative functions, such as marketing support and client communication.
Technical Implementation
To successfully implement the outsourcing strategy, Precision Financial partnered with two key service providers:
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XY Planning Network for Compliance Support: Lisa chose XY Planning Network for their expertise in providing compliance support to fee-only RIAs. This includes access to a comprehensive compliance manual, ongoing compliance training, and personalized support from experienced compliance consultants. They provided specific templates, assisted with creating a detailed compliance calendar, and helped ensure that Precision Financial's ADV was updated to reflect all current practices. The integration involved establishing secure communication channels to share client data and compliance documentation. This included integrating XY Planning Network’s document management system with the firm’s existing CRM. This service cost approximately $500/month.
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Virtual Assistant Services for Data Entry and Reporting: Precision Financial engaged a virtual assistant service specializing in financial services. This service provided trained virtual assistants who could handle data entry, reconciliation, and report generation. They utilized secure file transfer protocols (SFTP) to exchange client data and ensure data privacy. The virtual assistants were trained on Precision Financial’s existing portfolio management system (eMoney Advisor) and CRM (Salesforce). The virtual assistants were assigned the task of pulling reports from Pershing and Schwab daily and updating the system. This was a substantial undertaking as some clients held more than 30 different securities. The cost of these services was structured on an hourly basis, averaging around $40/hour, and totaling approximately 25 hours per week.
The entire implementation process involved the following steps:
- Data Migration: Transferring client data and compliance documentation to the third-party providers’ systems. This involved using secure file transfer protocols (SFTP) and encryption to protect sensitive information.
- Process Documentation: Documenting all relevant processes and procedures to ensure that the outsourcing partners understood Precision Financial’s requirements and expectations. This included creating detailed standard operating procedures (SOPs) for data entry, reporting, and compliance tasks.
- Training and Onboarding: Providing training to the outsourcing partners on Precision Financial’s systems, processes, and client service standards. This ensured that they could seamlessly integrate into the firm’s operations.
- Ongoing Monitoring and Communication: Establishing regular communication channels with the outsourcing partners to monitor their performance and address any issues. This included weekly conference calls and regular performance reviews. Lisa used Key Performance Indicators (KPIs) such as report turnaround time, data accuracy, and compliance adherence.
Results & ROI
The outsourcing strategy yielded significant results for Precision Financial:
- Time Savings: Advisors saved an estimated 1,200 hours per year (20 hours per week x 50 weeks). This freed up their time to focus on client relationships and business development. Sarah was able to reduce administrative time from 20 hours to approximately 4 hours.
- Increased Revenue: With more time dedicated to revenue-generating activities, advisors were able to acquire new clients and grow their existing client base. The firm projected a 15% increase in annual revenue, equating to approximately $300,000 in additional revenue based on a starting revenue of $2 million. The advisors were able to increase the number of client meetings by approximately 40%.
- Improved Accuracy: Outsourcing data entry and compliance tasks to specialized providers reduced the risk of errors and improved the accuracy of financial reports and regulatory filings. The number of data entry errors reduced by 70%.
- Enhanced Compliance: Leveraging the expertise of XY Planning Network ensured that Precision Financial remained compliant with all relevant regulations.
- Reduced Stress: Advisors reported feeling less stressed and more focused, leading to improved job satisfaction and productivity. Client satisfaction scores also increased by 10% based on survey results.
- Cost Savings: While outsourcing involved some upfront costs, the long-term cost savings outweighed the initial investment. The combined cost of the XY Planning Network and the Virtual Assistant services totaled $17,800 annually. When weighed against the $312,000 in potential billable time (as referenced in the Challenges section above) these cost savings were substantial, in addition to the tangible revenue boost.
Key Takeaways
For other RIAs and wealth managers considering outsourcing, Precision Financial’s experience offers several key takeaways:
- Identify and Prioritize Non-Core Functions: Carefully evaluate your firm’s operations and identify the tasks that are consuming the most advisor time and are not directly related to revenue generation. These are the prime candidates for outsourcing.
- Conduct Thorough Due Diligence: Take the time to research and vet potential outsourcing partners. Look for providers with a proven track record, specialized expertise, and a commitment to data security and compliance.
- Document Processes and Provide Training: Ensure that the outsourcing partners understand your firm’s processes and expectations by providing detailed documentation and comprehensive training.
- Establish Clear Communication Channels: Maintain regular communication with the outsourcing partners to monitor their performance and address any issues promptly.
- Measure Results and Adjust as Needed: Track the key performance indicators (KPIs) to measure the effectiveness of the outsourcing strategy and make adjustments as needed to optimize results.
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