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Research HubMarketing Automation, CX & MessagingSprout Social, Inc. (SPT)
Open Live 3-Statement Model
Coverage:KVYODDOGCRWDNOWSNOWPLTRADBECRMPANWNETSHOPMDB
SEC 10-K / 10-Q Equity ResearchMarketing Automation, CX & MessagingTicker: SPT

Sprout Social, Inc. (SPT) DCF Valuation & Fundamental Primer

Sprout Social, Inc. (SPT) currently trades at $53.02 with an enterprise value of $822.8M. Our proprietary institutional model rates Sprout Social, Inc. at 65/100 (Grade: B+ · Quality Software Operator). The current market price prices in an implied 5-year revenue CAGR of 66.0% vs. historical growth of 26.5% (Aggressive Growth Expectations Priced In).

GDA Quality Score
B+65/100
Quality Software Operator
Share Price / DCF Base
$53.02 / $15.21
Enterprise Value
$2.98B
TTM Revenue
$405.9M (+26.5%)
Gross Margin
77.5%
Rule of 40 Score
32.2%
EV / TTM Revenue
7.3×
Structural Moat: Enterprise Marketing Automation, CX & Messaging Switching Costs & Recurring Workflow Integration
Key Growth Catalyst: AI workflow automation, multi-module expansion across enterprise cohorts, and operating margin leverage at Sprout Social, Inc..

Institutional fundamental teardown of Sprout Social, Inc. (SPT) covering SEC 10-K/10-Q cash flow conversion, SBC dilution friction, and Reverse-DCF valuation hurdles.

Seed SPT in Interactive 3-Statement Model
Section 1 · Intrinsic Valuation Engine

Sprout Social, Inc. (SPT) 3-Scenario DCF Valuation Range

WACC: 10.0% · Terminal Growth: 2.5% · Diluted Shares: 56.9M
bear Case DCFSensitivity
$6.33
Implied Equity Value:$360.2M
vs Current ($53.02):-88.1%
base Case DCFPrimary Benchmark
$15.21
Implied Equity Value:$865.9M
vs Current ($53.02):-71.3%
bull Case DCFSensitivity
$28.56
Implied Equity Value:$1.63B
vs Current ($53.02):-46.1%
Section 2 · Fundamental Underwriting

Institutional Software Quality Scorecard (65/100 · Grade B+)

Quality Software Operator

Solid software model with clear operating leverage, partially offset by standard SBC or moderate burn.

Cash Conversion13 / 25
Actual: 5.8% marginTarget: Target: ≥100%

Positive FCF but lower conversion efficiency due to capex or timing

Dilution Friction10 / 25
Actual: 20.8% of RevTarget: Target: ≤8%

Elevated equity dilution; SBC consumes substantial operating cash flow

Unit Economics20 / 25
Actual: 77% GM / R40: 32%Target: Target: ≥75% GM / ≥40% R40

High-quality software margins with healthy balanced growth and profitability

Balance Sheet22 / 25
Actual: +$43.1M Net CashTarget: Target: Net Cash > 0

Positive net cash cushion; self-funding operations with zero insolvency risk

Core Investment Strengths & Moats

  • Healthy unit economics: 77.5% gross margin
  • Net cash positive: $43.1M balance sheet buffer

Key Operational & Dilution Risks

  • Substantial SBC dilution drag: SBC is 20.8% of revenue ($84.3M)
Section 3 · Expectations Investing

Reverse-DCF Solver: What Growth is Priced Into SPT?

Aggressive Growth Expectations Priced In

The current share price demands 66.0% 5-year CAGR—a +39.6% acceleration over historical run-rate (26.5%). Any growth slowdown risks valuation multiple contraction.

Implied 5-Year Revenue CAGR
66.0%
Required to justify $2.98B EV
Historical Run-Rate CAGR
26.5%
Audited multi-year top-line trajectory
Growth Hurdle Spread
+39.6%
Implied hurdle minus historical growth
Implied FCF Margin @ Hist. Growth
20.8%
Steady-state FCF margin needed at current CAGR
Section 4 · 5-Year Forecast Schedule

Sprout Social, Inc. (SPT) 5-Year Fundamental Forecast

Customize Assumptions in Live Engine
Statement Line ItemTTM Audited BaseTTMY1Y2Y3Y4Y5
Revenue$405.9M$405.9M$513.3M$649.1M$820.9M$1.04B$1.31B
Gross Profit$314.4M$314.4M$397.6M$502.8M$635.9M$804.1M$1.02B
Operating Income (EBIT)$-60.4M$-60.4M$-76.3M$-96.5M$-122.1M$-154.4M$-195.2M
Stock-Based Compensation (SBC)$84.3M$84.3M$106.6M$134.8M$170.5M$215.6M$272.7M
Unlevered Free Cash Flow (FCF)$23.4M$23.4M$29.6M$37.4M$47.3M$59.8M$75.6M
SBC-Adjusted True Cash Flow$-60.9M$-60.9M$-77.0M$-97.4M$-123.2M$-155.8M$-197.0M
Section 5 · Relative Valuation Multiples

Marketing Automation, CX & Messaging Peer Comparables Matrix

Click any peer ticker to view its dedicated equity research report
CompanyTickerMarket CapTTM RevenueGross MarginFCF MarginRule of 40SBC % RevEV / Rev
Sprout Social, Inc.SPT$3.02B$405.9M77.5%5.8%32.2%20.8%7.3×
Salesforce, Inc.CRM$307.82B$37.90B76.8%32.4%43.4%8.4%8.0×
Twilio Inc.TWLO$38.62B$2.83B80.7%27.3%51.3%17.8%12.9×
DocuSign, Inc.DOCU$29.38B$3.57B75.7%21.7%45.5%17.2%7.7×
Zoom Video CommunicationsZM$17.84B$1.58B72.8%20.8%43.2%12.5%11.0×
RAMPRAMP$17.48B$1.43B72.6%25.3%42.9%19.7%12.1×
SEMRSEMR$57.62B$4.34B82.8%33.8%57.0%15.2%12.8×
Peer Cohort Median Benchmark (N=6)76.3%26.3%44.5%16.2%11.6×
Section 6 · Downside Protection & Multiple Sensitivity

EV / Revenue Multiple Compression Stress Test

Multiple ScenarioEV / RevenueImplied Enterprise ValueImplied Equity ValueImplied Share PriceDelta vs Current
Current Multiple7.3×$2.98B$3.02B$53.020.0%
-20% Multiple Compression5.9×$2.38B$2.42B$42.57-20.0%
-35% Multiple Compression4.8×$1.93B$1.98B$34.73-35.0%
Software Baseline Floor (5.0× EV/Rev)5.0×$2.03B$2.07B$36.40-31.8%
Section 7 · Investor Diligence FAQ

Frequently Asked Questions: Sprout Social, Inc. (SPT) Valuation

What is Sprout Social, Inc. (SPT)'s intrinsic DCF valuation and implied share price?

Based on audited SEC 10-K/10-Q filings and a 5-year 3-statement discounted cash flow (DCF) model, Sprout Social, Inc. (SPT) has a Base Case implied value of $15.21 per share (with a Bear Case of $6.33 and a Bull Case of $28.56), compared to its current price of $53.02. The model discounts projected free cash flows at a 10.0% WACC and a 2.5% terminal growth rate.

What is Sprout Social, Inc. (SPT)'s Rule of 40 score and Free Cash Flow margin?

Sprout Social, Inc. achieves a Rule of 40 score of 32.2%, combining a 26.5% revenue growth run-rate with a 5.8% TTM free cash flow margin on $405.9M in trailing twelve-month revenue. In the Marketing Automation, CX & Messaging peer cohort, the median Rule of 40 benchmark is 44.5%.

What revenue growth rate is priced into SPT stock according to Reverse-DCF analysis?

At $53.02 per share (Enterprise Value of $2.98B), our Reverse-DCF solver indicates the market is pricing in a 5-year implied revenue CAGR of 66.0%, compared to Sprout Social, Inc.'s historical CAGR of 26.5%. Overall market expectations are rated as "Aggressive Growth Expectations Priced In".

How does Sprout Social, Inc. compare to Marketing Automation, CX & Messaging software peers?

Sprout Social, Inc. (SPT) earns an institutional Software Quality Score of 65/100 (Grade B+ — Quality Software Operator). Across its Marketing Automation, CX & Messaging peer group (CRM, TWLO, DOCU, ZM, RAMP), the cohort trades at a median EV/TTM Revenue multiple of 11.6× and a median gross margin of 76.3%.

How does Stock-Based Compensation (SBC) impact Sprout Social, Inc. (SPT)'s valuation?

Sprout Social, Inc. recorded $84.3M in TTM stock-based compensation (20.8% of revenue). When treating SBC as a cash-equivalent compensation expense, Sprout Social, Inc.'s SBC-adjusted free cash flow yield is -2.0%, scoring 10/25 on our Shareholder Dilution Friction pillar.

Section 8 · Sector Coverage Universe

Related Marketing Automation, CX & Messaging Equity Research Reports

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CRMSalesforce, Inc.
DCF Valuation, Rule of 40 & SEC Filing Teardown
TWLOTwilio Inc.
DCF Valuation, Rule of 40 & SEC Filing Teardown
DOCUDocuSign, Inc.
DCF Valuation, Rule of 40 & SEC Filing Teardown
ZMZoom Video Communications
DCF Valuation, Rule of 40 & SEC Filing Teardown
RAMPRAMP
DCF Valuation, Rule of 40 & SEC Filing Teardown
SEMRSEMR
DCF Valuation, Rule of 40 & SEC Filing Teardown

Model Sprout Social, Inc. (SPT) Live in the Autonomous Financial Engine

Stress-test Sprout Social, Inc.'s revenue growth, gross margin, R&D capitalization, and WACC assumptions in real time, or retain Golden Door Asset for institutional M&A and software diligence.

Open SPT Interactive 3-Statement ModelRetain Institutional Research Advisory

Research only — not investment advice. Figures are sourced from public SEC EDGAR Form 10-K and 10-Q filings and institutional modeling assumptions. Past performance is not indicative of future results.