Research HubSoftware & Cloud ServicesWix.com Ltd. (WIX)

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SEC 10-K / 10-Q Equity ResearchSoftware & Cloud ServicesTicker: WIX

Wix.com Ltd. (WIX) DCF Valuation & Fundamental Primer

Wix.com Ltd. (WIX) currently trades at $103.89 with an enterprise value of $11.21B. Our proprietary institutional model rates Wix.com Ltd. at 68/100 (Grade: B+ · Quality Software Operator). The current market price prices in an implied 5-year revenue CAGR of 2.1% vs. historical growth of 15.6% (Substantial Margin of Safety).

GDA Quality Score

B+68/100

Quality Software Operator

Share Price / DCF Base

$103.89 / $189.31

Enterprise Value

$6.46B

TTM Revenue

$1.76B (+15.6%)

Gross Margin

67.9%

Rule of 40 Score

42.9%

EV / TTM Revenue

3.7×

Structural Moat: Enterprise Software & Cloud Services Switching Costs & Recurring Workflow Integration

Key Growth Catalyst: AI workflow automation, multi-module expansion across enterprise cohorts, and operating margin leverage at Wix.com Ltd..

Institutional fundamental teardown of Wix.com Ltd. (WIX) covering SEC 10-K/10-Q cash flow conversion, SBC dilution friction, and Reverse-DCF valuation hurdles.

Seed WIX in Interactive 3-Statement Model

Section 1 · Intrinsic Valuation Engine

Wix.com Ltd. (WIX) 3-Scenario DCF Valuation Range

WACC: 10.0% · Terminal Growth: 2.5% · Diluted Shares: 55.7M

bear Case DCFSensitivity

$82.40

Implied Equity Value:$4.59B

vs Current ($103.89):-20.7%

base Case DCFPrimary Benchmark

$189.31

Implied Equity Value:$10.54B

vs Current ($103.89):+82.2%

bull Case DCFSensitivity

$329.26

Implied Equity Value:$18.34B

vs Current ($103.89):+216.9%

Interactive What-If DCF SandboxSim Rule of 40: 42.8%

Stress-test WIX's 5-year growth, target FCF margin, WACC, terminal methodology, and SBC/dilution friction in real time.

Seed Custom Drivers in /model

1-Click Regimes:

5Y Revenue CAGR15.6%

2%Hist: 15.6%50%

Target FCF Margin27.2%

5%Base: 27.2%45%

WACC Discount Rate10.0%

6.5%Base: 10%14.5%

Terminal Growth (g)2.5%

1.0%Implies 13.7× Y5 FCF4.0%

Accounting Lens:

Simulated Implied Price$188.62

Spread vs Market+81.6%

Simulated EV$11.18B

Effective FCF Margin27.2%

Simulated 5-Year Cash Flow Trajectory (Unlevered FCF vs. Discounted PV)Cumulative 5Y PV: $2.79B

Year 1$2.04B

FCF:$553.6M

PV:$503.3M

Year 2$2.35B

FCF:$640.0M

PV:$528.9M

Year 3$2.72B

FCF:$739.8M

PV:$555.8M

Year 4$3.14B

FCF:$855.2M

PV:$584.1M

Year 5$3.63B

FCF:$988.6M

PV:$613.9M

Enterprise Value Composition Bridge$11.18B

Split between 5-Year Explicit Cash Flows and Discounted Terminal Value

5Y Explicit PV: $2.79B (24.9%)Terminal PV: $8.39B (75.1%)

(+) Balance Sheet Cash & Equivalents+$899.1M

(−) Total Debt Obligations−$1.57B

(=) Implied Equity Value (55.7M shs)$10.50B

2D Institutional Valuation Sensitivity Heatmap

Implied share price & upside/downside spread across 25 valuation states (Current Price: $103.89).

WACC \ Terminal	1.5%	2.0%	2.5%	3.0%	3.5%
8.5%	$211.35 +103%	$225.43 +117%	$241.85 +133%	$261.26 +151%	$284.55 +174%
9.3%	$188.43 +81%	$199.52 +92%	$212.26 +104%	$227.03 +119%	$244.37 +135%
10.0%	$169.60 +63%	$178.51 +72%	$188.62 +82%	$200.17 +93%	$213.49 +105%
10.8%	$153.84 +48%	$161.13 +55%	$169.31 +63%	$178.54 +72%	$189.04 +82%
11.5%	$140.48 +35%	$146.52 +41%	$153.24 +48%	$160.75 +55%	$169.19 +63%

Section 2 · Fundamental Underwriting

Institutional Software Quality Scorecard (68/100 · Grade B+)

Quality Software Operator

Solid software model with clear operating leverage, partially offset by standard SBC or moderate burn.

Cash Conversion25 / 25

Actual: 479% of EBITTarget: Target: ≥100%

Elite deferred revenue float; FCF exceeds operating income by >20%

Dilution Friction16 / 25

Actual: 13.7% of RevTarget: Target: ≤8%

Standard software SBC dilution; modest equity transfer to employees

Unit Economics15 / 25

Actual: 68% GM / R40: 43%Target: Target: ≥75% GM / ≥40% R40

Solid gross margins with potential for operating leverage at scale

Balance Sheet12 / 25

Actual: -$671.9M Net DebtTarget: Target: Net Cash > 0

Moderate leverage or cash burn; monitor liquidity runway

Core Investment Strengths & Moats

High-grade cash conversion: FCF is 479% of EBIT driven by upfront annual collections

Key Operational & Dilution Risks

Section 3 · Expectations Investing

Reverse-DCF Solver: What Growth is Priced Into WIX?

Substantial Margin of Safety

The current share price only requires 2.1% 5-year CAGR (10.9% dilution-adjusted), well below historical growth of 15.6%. If the company maintains baseline execution, there is asymmetric upside.

Implied 5-Year Revenue CAGR

2.1%

Required to justify $6.46B EV

Historical Run-Rate CAGR

15.6%

Audited multi-year top-line trajectory

Growth Hurdle Spread

-13.5%

Implied hurdle minus historical growth

Implied FCF Margin @ Hist. Growth

15.7%

Steady-state FCF margin needed at current CAGR

Institutional Dilution-Adjusted Hurdle Lens

Headline Reverse-DCF ignores Stock-Based Compensation (13.7% of revenue) and annual share dilution (1.6%/yr). Accounting for both requires 10.9% 5-year revenue CAGR to justify $103.89/sh on a true per-share economic cash flow basis.

True Economic Hurdle10.9%

SBC & Dilution Hurdle Tax+8.7% / yr

Section 4 · 5-Year Forecast Schedule

Wix.com Ltd. (WIX) 5-Year Fundamental Forecast

Customize in Live Engine

Statement Line Item	TTM Audited Base	TTM	Y1	Y2	Y3	Y4	Y5
Revenue	$1.76B	$1.76B	$2.04B	$2.35B	$2.72B	$3.15B	$3.64B
Gross Profit	$1.20B	$1.20B	$1.38B	$1.60B	$1.85B	$2.14B	$2.47B
Operating Income (EBIT)	$100.1M	$100.2M	$115.9M	$134.0M	$155.0M	$179.2M	$207.3M
Stock-Based Compensation (SBC)	$240.7M	$240.7M	$278.3M	$321.9M	$372.3M	$430.6M	$497.9M
Unlevered Free Cash Flow (FCF)	$479.6M	$479.6M	$554.7M	$641.5M	$741.9M	$858.0M	$992.2M
SBC-Adjusted True Cash Flow	$238.9M	$238.9M	$276.3M	$319.6M	$369.6M	$427.4M	$494.3M

Section 5 · Relative Valuation Multiples & Regression

Software & Cloud Services Peer Comparables & Rule of 40 Regression

Click any peer node or ticker to open its dedicated equity research report

Rule of 40 vs. EV / Revenue Multiple Regression

OLS Fit: EV/Rev = -31.9 + 0.85 × (Rule of 40) · R² = 84%

Stocks below the gold regression line trade at a discount relative to their Rule of 40 compounding efficiency.

WIX Actual vs. Reg. Multiple3.7× vs 4.4× fair

Reg.-Implied Share Price$128.26 (17.3% Discount)

WIXWix.com Ltd.·Rule of 40: 42.9%·Actual EV/Rev: 3.7×·Regression Fair Multiple: 4.4×

17.3% Below Trendline (Attractive)Open WIX Report

Company	Ticker	Market Cap	TTM Revenue	Gross Margin	FCF Margin	Rule of 40	SBC % Rev	EV / Rev
Wix.com Ltd.	WIX	$5.79B	$1.76B	67.9%	27.2%	42.9%	13.7%	3.7×
ServiceNow	NOW	$152.61B	$10.98B	79.2%	31.1%	54.2%	15.9%	13.9×
Workday, Inc.	WDAY	$50.35B	$8.00B	75.0%	27.4%	43.9%	19.0%	6.4×
Salesforce	CRM	$217.10B	$37.90B	77.2%	32.8%	42.8%	8.4%	5.8×
Datadog	DDOG	$46.05B	$2.68B	80.8%	31.1%	57.7%	21.3%	17.4×
Snowflake Inc.	SNOW	$71.79B	$3.63B	66.5%	25.2%	57.7%	40.8%	20.0×
Hubspot	HUBS	$19.89B	$2.63B	85.0%	21.3%	52.7%	19.2%	7.7×
Peer Cohort Median Benchmark (N=6)				78.2%	29.2%	53.5%	19.1%	10.8×

Section 6 · Downside Protection & Multiple Sensitivity

EV / Revenue Multiple Compression Stress Test

Multiple Scenario	EV / Revenue	Implied Enterprise Value	Implied Equity Value	Implied Share Price	Delta vs Current
Current Multiple	3.7×	$6.46B	$5.79B	$103.89	0.0%
-20% Multiple Compression	2.9×	$5.17B	$4.49B	$80.70	-20.0%
-35% Multiple Compression	2.4×	$4.20B	$3.53B	$63.31	-35.0%
Software Baseline Floor (5.0× EV/Rev)	5.0×	$8.80B	$8.13B	$146.02	+36.3%

Section 7 · Investor Diligence FAQ

Frequently Asked Questions: Wix.com Ltd. (WIX) Valuation

What is Wix.com Ltd. (WIX)'s intrinsic DCF valuation and implied share price?

Based on audited SEC 10-K/10-Q filings and a 5-year 3-statement discounted cash flow (DCF) model, Wix.com Ltd. (WIX) has a Base Case implied value of $189.31 per share (with a Bear Case of $82.40 and a Bull Case of $329.26), compared to its current price of $103.89. The model discounts projected free cash flows at a 10.0% WACC and a 2.5% terminal growth rate.

What is Wix.com Ltd. (WIX)'s Rule of 40 score and Free Cash Flow margin?

Wix.com Ltd. achieves a Rule of 40 score of 42.9%, combining a 15.6% revenue growth run-rate with a 27.2% TTM free cash flow margin on $1.76B in trailing twelve-month revenue. In the Software & Cloud Services peer cohort, the median Rule of 40 benchmark is 53.5%.

What revenue growth rate is priced into WIX stock according to Reverse-DCF analysis?

At $103.89 per share (Enterprise Value of $6.46B), our Reverse-DCF solver indicates the market is pricing in a 5-year implied revenue CAGR of 2.1%, compared to Wix.com Ltd.'s historical CAGR of 15.6%. Overall market expectations are rated as "Substantial Margin of Safety".

How does Wix.com Ltd. compare to Software & Cloud Services software peers?

Wix.com Ltd. (WIX) earns an institutional Software Quality Score of 68/100 (Grade B+ — Quality Software Operator). Across its Software & Cloud Services peer group (NOW, WDAY, CRM, DDOG, SNOW), the cohort trades at a median EV/TTM Revenue multiple of 10.8× and a median gross margin of 78.2%.

How does Stock-Based Compensation (SBC) impact Wix.com Ltd. (WIX)'s valuation?

Wix.com Ltd. recorded $240.7M in TTM stock-based compensation (13.7% of revenue). When treating SBC as a cash-equivalent compensation expense, Wix.com Ltd.'s SBC-adjusted free cash flow yield is 4.1%, scoring 16/25 on our Shareholder Dilution Friction pillar.

Wix.com Ltd. (WIX) DCF Valuation & Fundamental Primer

WACC \ Terminal

1.5%

2.0%

2.5%

3.0%

3.5%

8.5%

$211.35

+103%

$225.43

+117%

$241.85

+133%

$261.26

+151%

$284.55

+174%

9.3%

$188.43

+81%

$199.52

+92%

$212.26

+104%

$227.03

+119%

$244.37

+135%

10.0%

$169.60

+63%

$178.51

+72%

$188.62

+82%

$200.17

+93%

$213.49

+105%

10.8%

$153.84

+48%

$161.13

+55%

$169.31

+63%

$178.54

+72%

$189.04

+82%

11.5%

$140.48

+35%

$146.52

+41%

$153.24

+48%

$160.75

+55%

$169.19

+63%

Statement Line Item

TTM Audited Base

TTM

Revenue

$1.76B

$2.04B

$2.35B

$2.72B

$3.15B

$3.64B

Gross Profit

$1.20B

$1.38B

$1.60B

$1.85B

$2.14B

$2.47B

Operating Income (EBIT)

$100.1M

$100.2M

$115.9M

$134.0M

$155.0M

$179.2M

$207.3M

Stock-Based Compensation (SBC)

$240.7M

$278.3M

$321.9M

$372.3M

$430.6M

$497.9M

Unlevered Free Cash Flow (FCF)

$479.6M

$554.7M

$641.5M

$741.9M

$858.0M

$992.2M

SBC-Adjusted True Cash Flow

$238.9M

$276.3M

$319.6M

$369.6M

$427.4M

$494.3M

Company

Ticker

Market Cap

TTM Revenue

Gross Margin

FCF Margin

Rule of 40

SBC % Rev

EV / Rev

Wix.com Ltd.

WIX

$5.79B

$1.76B

67.9%

27.2%

42.9%

13.7%

3.7×

ServiceNow

NOW

$152.61B

$10.98B

79.2%

31.1%

54.2%

15.9%

13.9×

Workday, Inc.

WDAY

$50.35B

$8.00B

75.0%

27.4%

43.9%

19.0%

6.4×

Salesforce

CRM

$217.10B

$37.90B

77.2%

32.8%

42.8%

8.4%

5.8×

Datadog

DDOG

$46.05B

$2.68B

80.8%

31.1%

57.7%

21.3%

17.4×

Snowflake Inc.

SNOW

$71.79B

$3.63B

66.5%

25.2%

57.7%

40.8%

20.0×

Hubspot

HUBS

$19.89B

$2.63B

85.0%

21.3%

52.7%

19.2%

7.7×

Peer Cohort Median Benchmark (N=6)

78.2%

29.2%

53.5%

19.1%

10.8×

Multiple Scenario

EV / Revenue

Implied Enterprise Value

Implied Equity Value

Implied Share Price

Delta vs Current

Current Multiple

3.7×

$6.46B

$5.79B

$103.89

0.0%

-20% Multiple Compression

2.9×

$5.17B

$4.49B

$80.70

-20.0%

-35% Multiple Compression

2.4×

$4.20B

$3.53B

$63.31

-35.0%

Software Baseline Floor (5.0× EV/Rev)

5.0×

$8.80B

$8.13B

$146.02

+36.3%

Wix.com Ltd. (WIX) 3-Scenario DCF Valuation Range

2D Institutional Valuation Sensitivity Heatmap

Institutional Software Quality Scorecard (68/100 · Grade B+)

Core Investment Strengths & Moats

Key Operational & Dilution Risks

Reverse-DCF Solver: What Growth is Priced Into WIX?

Wix.com Ltd. (WIX) 5-Year Fundamental Forecast

Software & Cloud Services Peer Comparables & Rule of 40 Regression

Rule of 40 vs. EV / Revenue Multiple Regression

EV / Revenue Multiple Compression Stress Test

Frequently Asked Questions: Wix.com Ltd. (WIX) Valuation

What is Wix.com Ltd. (WIX)'s intrinsic DCF valuation and implied share price?

What is Wix.com Ltd. (WIX)'s Rule of 40 score and Free Cash Flow margin?

What revenue growth rate is priced into WIX stock according to Reverse-DCF analysis?

How does Wix.com Ltd. compare to Software & Cloud Services software peers?

How does Stock-Based Compensation (SBC) impact Wix.com Ltd. (WIX)'s valuation?

Related Software & Cloud Services Equity Research Reports

Wix.com Ltd. (WIX) 3-Scenario DCF Valuation Range

2D Institutional Valuation Sensitivity Heatmap

Institutional Software Quality Scorecard (68/100 · Grade B+)

Core Investment Strengths & Moats

Key Operational & Dilution Risks

Reverse-DCF Solver: What Growth is Priced Into WIX?

Wix.com Ltd. (WIX) 5-Year Fundamental Forecast

Software & Cloud Services Peer Comparables & Rule of 40 Regression

Rule of 40 vs. EV / Revenue Multiple Regression

EV / Revenue Multiple Compression Stress Test

Frequently Asked Questions: Wix.com Ltd. (WIX) Valuation

What is Wix.com Ltd. (WIX)'s intrinsic DCF valuation and implied share price?

What is Wix.com Ltd. (WIX)'s Rule of 40 score and Free Cash Flow margin?

What revenue growth rate is priced into WIX stock according to Reverse-DCF analysis?

How does Wix.com Ltd. compare to Software & Cloud Services software peers?

How does Stock-Based Compensation (SBC) impact Wix.com Ltd. (WIX)'s valuation?

Related Software & Cloud Services Equity Research Reports