Ratings and research summaries stay free for everyone. Full Access unlocks the full research reports, the archive and the CSV export. Full Access ($1,000/yr, renews annually) covers 100+ software companies.
Ratings on /benchmark, the stock database on /research, and interactive 3-statement financials on /model stay open for every visitor.
Unlocks full APPF research reports, the archive & /benchmark CSV export
Composite Score = 30% Revenue Growth Rank + 30% Operating Profit Rank + 20% Gross Margin Rank + 20% 1-Year R&D Payback Rank
| Quality Rating Factor / Metric | APPF (APPFOLIO) | NOW (ServiceNow) | Head-to-Head Edge |
|---|---|---|---|
| Software Quality Rating | 64.7 (Strong) | 61.7 (Strong) | APPF |
| Revenue Growth Rank (30% weight) | 85.3th pct | 76.0th pct | APPF |
| Operating Profit Rank (30% weight) | 76.0th pct | 54.3th pct | APPF |
| Gross Margin Rank (20% weight) | 19.4th pct | 46.5th pct | NOW |
| 1Y R&D Payback Rank (20% weight) | 62.0th pct | 66.7th pct | NOW |
| GAAP FCF - SBC Margin | 19.1% | 15.7% | APPF |
Full Access is $1,000/yr and renews annually for an individual seat, with immediate web and magic-link access upon checkout. Ratings and research summaries stay free for everyone. Full Access unlocks the full research reports, the archive and the CSV export. Renewal can be canceled anytime in one click through Stripe with no multi-year contracts, auto-escalation clauses, or sales calls required. Stripe automatically issues corporate-ready invoices and receipts upon checkout.
Published by Golden Door Asset for informational purposes only. Nothing on this site constitutes investment advice.
