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Research HubCollaboration, Document & Work ManagementASURE SOFTWARE INC (ASUR)
Open Live 3-Statement Model
Coverage:KVYODDOGCRWDNOWSNOWPLTRADBECRMPANWNETSHOPMDB
SEC 10-K / 10-Q Equity ResearchCollaboration, Document & Work ManagementTicker: ASUR

ASURE SOFTWARE INC (ASUR) DCF Valuation & Fundamental Primer

ASURE SOFTWARE INC (ASUR) currently trades at $168.02 with an enterprise value of $-353.5M. Our proprietary institutional model rates ASURE SOFTWARE INC at 53/100 (Grade: B · Mixed Fundamental Profile). The current market price prices in an implied 5-year revenue CAGR of 189.5% vs. historical growth of 16.3% (Aggressive Growth Expectations Priced In).

GDA Quality Score
B53/100
Mixed Fundamental Profile
Share Price / DCF Base
$168.02 / -$1.70
Enterprise Value
$34.61B
TTM Revenue
$119.8M (+16.3%)
Gross Margin
68.5%
Rule of 40 Score
4.0%
EV / TTM Revenue
288.9×
Structural Moat: Enterprise Collaboration, Document & Work Management Switching Costs & Recurring Workflow Integration
Key Growth Catalyst: AI workflow automation, multi-module expansion across enterprise cohorts, and operating margin leverage at Asure Software, Inc..

Institutional fundamental teardown of Asure Software, Inc. (ASUR) covering SEC 10-K/10-Q cash flow conversion, SBC dilution friction, and Reverse-DCF valuation hurdles.

Seed ASUR in Interactive 3-Statement Model
Section 1 · Intrinsic Valuation Engine

ASURE SOFTWARE INC (ASUR) 3-Scenario DCF Valuation Range

WACC: 10.0% · Terminal Growth: 2.5% · Diluted Shares: 206.0M
bear Case DCFSensitivity
-$0.78
Implied Equity Value:$-160.1M
vs Current ($168.02):-100.5%
base Case DCFPrimary Benchmark
-$1.70
Implied Equity Value:$-349.8M
vs Current ($168.02):-101.0%
bull Case DCFSensitivity
-$2.91
Implied Equity Value:$-600.3M
vs Current ($168.02):-101.7%
Section 2 · Fundamental Underwriting

Institutional Software Quality Scorecard (53/100 · Grade B)

Mixed Fundamental Profile

Viable recurring software business but carries notable dilution, lower margins, or higher leverage.

Cash Conversion5 / 25
Actual: NegativeTarget: Target: ≥100%

Negative free cash flow; business consumes cash to sustain operations

Dilution Friction21 / 25
Actual: 5.4% of RevTarget: Target: ≤8%

Disciplined equity compensation well below software industry average

Unit Economics15 / 25
Actual: 69% GM / R40: 4%Target: Target: ≥75% GM / ≥40% R40

Solid gross margins with potential for operating leverage at scale

Balance Sheet12 / 25
Actual: +$3.7M Net CashTarget: Target: Net Cash > 0

Moderate leverage or cash burn; monitor liquidity runway

Core Investment Strengths & Moats

    Key Operational & Dilution Risks

    • Negative free cash flow burn of $-14.7M over trailing twelve months
    Section 3 · Expectations Investing

    Reverse-DCF Solver: What Growth is Priced Into ASUR?

    Aggressive Growth Expectations Priced In

    The current share price demands 189.5% 5-year CAGR—a +173.2% acceleration over historical run-rate (16.3%). Any growth slowdown risks valuation multiple contraction.

    Implied 5-Year Revenue CAGR
    189.5%
    Required to justify $34.61B EV
    Historical Run-Rate CAGR
    16.3%
    Audited multi-year top-line trajectory
    Growth Hurdle Spread
    +173.2%
    Implied hurdle minus historical growth
    Implied FCF Margin @ Hist. Growth
    1205.2%
    Steady-state FCF margin needed at current CAGR
    Section 4 · 5-Year Forecast Schedule

    ASURE SOFTWARE INC (ASUR) 5-Year Fundamental Forecast

    Customize Assumptions in Live Engine
    Statement Line ItemTTM Audited BaseTTMY1Y2Y3Y4Y5
    Revenue$119.8M$119.8M$139.3M$162.0M$188.4M$219.1M$254.8M
    Gross Profit$82.1M$82.1M$95.5M$111.0M$129.1M$150.2M$174.6M
    Operating Income (EBIT)$-10.7M$-10.7M$-12.5M$-14.5M$-16.9M$-19.6M$-22.8M
    Stock-Based Compensation (SBC)$6.4M$6.4M$7.5M$8.7M$10.1M$11.8M$13.7M
    Unlevered Free Cash Flow (FCF)$-14.7M$-14.7M$-17.1M$-19.9M$-23.2M$-27.0M$-31.4M
    SBC-Adjusted True Cash Flow$-21.2M$-21.2M$-24.6M$-28.7M$-33.3M$-38.8M$-45.1M
    Section 5 · Relative Valuation Multiples

    Collaboration, Document & Work Management Peer Comparables Matrix

    Click any peer ticker to view its dedicated equity research report
    CompanyTickerMarket CapTTM RevenueGross MarginFCF MarginRule of 40SBC % RevEV / Rev
    ASURE SOFTWARE INCASUR$34.61B$119.8M68.5%-12.3%4.0%5.4%288.9×
    Zoom Video CommunicationsZM$17.84B$1.58B72.8%20.8%43.2%12.5%11.0×
    DocuSign, Inc.DOCU$29.38B$3.57B75.7%21.7%45.5%17.2%7.7×
    Asana, Inc.ASAN$17.86B$2.01B79.5%23.3%39.0%13.3%8.4×
    Atlassian CorporationTEAM$10.00B$774.5M77.7%22.6%41.7%13.1%12.3×
    Twilio Inc.TWLO$38.62B$2.83B80.7%27.3%51.3%17.8%12.9×
    Peer Cohort Median Benchmark (N=5)77.7%22.6%43.2%13.3%11.0×
    Section 6 · Downside Protection & Multiple Sensitivity

    EV / Revenue Multiple Compression Stress Test

    Multiple ScenarioEV / RevenueImplied Enterprise ValueImplied Equity ValueImplied Share PriceDelta vs Current
    Current Multiple288.9×$34.61B$34.61B$168.020.0%
    -20% Multiple Compression231.1×$27.69B$27.69B$134.42-20.0%
    -35% Multiple Compression187.8×$22.50B$22.50B$109.22-35.0%
    Software Baseline Floor (5.0× EV/Rev)5.0×$599.0M$602.7M$2.93-98.3%
    Section 7 · Investor Diligence FAQ

    Frequently Asked Questions: ASURE SOFTWARE INC (ASUR) Valuation

    What is ASURE SOFTWARE INC (ASUR)'s intrinsic DCF valuation and implied share price?

    Based on audited SEC 10-K/10-Q filings and a 5-year 3-statement discounted cash flow (DCF) model, ASURE SOFTWARE INC (ASUR) has a Base Case implied value of -$1.70 per share (with a Bear Case of -$0.78 and a Bull Case of -$2.91), compared to its current price of $168.02. The model discounts projected free cash flows at a 10.0% WACC and a 2.5% terminal growth rate.

    What is ASURE SOFTWARE INC (ASUR)'s Rule of 40 score and Free Cash Flow margin?

    ASURE SOFTWARE INC achieves a Rule of 40 score of 4.0%, combining a 16.3% revenue growth run-rate with a -12.3% TTM free cash flow margin on $119.8M in trailing twelve-month revenue. In the Collaboration, Document & Work Management peer cohort, the median Rule of 40 benchmark is 43.2%.

    What revenue growth rate is priced into ASUR stock according to Reverse-DCF analysis?

    At $168.02 per share (Enterprise Value of $34.61B), our Reverse-DCF solver indicates the market is pricing in a 5-year implied revenue CAGR of 189.5%, compared to ASURE SOFTWARE INC's historical CAGR of 16.3%. Overall market expectations are rated as "Aggressive Growth Expectations Priced In".

    How does ASURE SOFTWARE INC compare to Collaboration, Document & Work Management software peers?

    ASURE SOFTWARE INC (ASUR) earns an institutional Software Quality Score of 53/100 (Grade B — Mixed Fundamental Profile). Across its Collaboration, Document & Work Management peer group (ZM, DOCU, ASAN, TEAM, TWLO), the cohort trades at a median EV/TTM Revenue multiple of 11.0× and a median gross margin of 77.7%.

    How does Stock-Based Compensation (SBC) impact ASURE SOFTWARE INC (ASUR)'s valuation?

    ASURE SOFTWARE INC recorded $6.4M in TTM stock-based compensation (5.4% of revenue). When treating SBC as a cash-equivalent compensation expense, ASURE SOFTWARE INC's SBC-adjusted free cash flow yield is -0.1%, scoring 21/25 on our Shareholder Dilution Friction pillar.

    Section 8 · Sector Coverage Universe

    Related Collaboration, Document & Work Management Equity Research Reports

    View All Coverage
    ZMZoom Video Communications
    DCF Valuation, Rule of 40 & SEC Filing Teardown
    DOCUDocuSign, Inc.
    DCF Valuation, Rule of 40 & SEC Filing Teardown
    ASANAsana, Inc.
    DCF Valuation, Rule of 40 & SEC Filing Teardown
    TEAMAtlassian Corporation
    DCF Valuation, Rule of 40 & SEC Filing Teardown
    TWLOTwilio Inc.
    DCF Valuation, Rule of 40 & SEC Filing Teardown

    Model ASURE SOFTWARE INC (ASUR) Live in the Autonomous Financial Engine

    Stress-test ASURE SOFTWARE INC's revenue growth, gross margin, R&D capitalization, and WACC assumptions in real time, or retain Golden Door Asset for institutional M&A and software diligence.

    Open ASUR Interactive 3-Statement ModelRetain Institutional Research Advisory

    Research only — not investment advice. Figures are sourced from public SEC EDGAR Form 10-K and 10-Q filings and institutional modeling assumptions. Past performance is not indicative of future results.