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Research HubSoftware & Cloud ServicesPC Connection, Inc. (CNXN)
Open Live 3-Statement Model
Coverage:KVYODDOGCRWDNOWSNOWPLTRADBECRMPANWNETSHOPMDB
SEC 10-K / 10-Q Equity ResearchSoftware & Cloud ServicesTicker: CNXN

PC Connection, Inc. (CNXN) DCF Valuation & Fundamental Primer

PC Connection, Inc. (CNXN) currently trades at $57.69 with an enterprise value of $2.11B. Our proprietary institutional model rates PC Connection, Inc. at 82/100 (Grade: A · High-Quality Compounder). The current market price prices in an implied 5-year revenue CAGR of 16.0% vs. historical growth of 27.5% (Substantial Margin of Safety).

GDA Quality Score
A82/100
High-Quality Compounder
Share Price / DCF Base
$57.69 / $87.21
Enterprise Value
$1.37B
TTM Revenue
$211.1M (+27.5%)
Gross Margin
80.8%
Rule of 40 Score
54.9%
EV / TTM Revenue
6.5×
Structural Moat: Enterprise Software & Cloud Services Switching Costs & Recurring Workflow Integration
Key Growth Catalyst: AI workflow automation, multi-module expansion across enterprise cohorts, and operating margin leverage at PC Connection, Inc..

Institutional fundamental teardown of PC Connection, Inc. (CNXN) covering SEC 10-K/10-Q cash flow conversion, SBC dilution friction, and Reverse-DCF valuation hurdles.

Seed CNXN in Interactive 3-Statement Model
Jump to Section:1. DCF Valuation & Sandbox2. Quality Scorecard3. Reverse-DCF Hurdle4. 5-Year Forecast5. Peer Multiples6. Multiple Stress Test7. Investor FAQ8. Sector Peers
Section 1 · Intrinsic Valuation Engine

PC Connection, Inc. (CNXN) 3-Scenario DCF Valuation Range

WACC: 10.0% · Terminal Growth: 2.5% · Diluted Shares: 25.2M
bear Case DCFSensitivity
$35.14
Implied Equity Value:$887.2M
vs Current ($57.69):-39.1%
base Case DCFPrimary Benchmark
$87.21
Implied Equity Value:$2.20B
vs Current ($57.69):+51.2%
bull Case DCFSensitivity
$166.25
Implied Equity Value:$4.20B
vs Current ($57.69):+188.2%
Interactive What-If DCF SandboxSim Rule of 40: 54.9%

Stress-test CNXN's 5-year growth, target FCF margin, WACC, terminal methodology, and SBC/dilution friction in real time.

Seed Custom Drivers in /model
1-Click Regimes:
27.5%
2%Hist: 27.5%50%
27.4%
5%Base: 27.4%45%
10.0%
6.5%Base: 10%14.5%
2.5%
1.0%Implies 13.7× Y5 FCF4.0%
Accounting Lens:
Simulated Implied Price$87.21
Spread vs Market+51.2%
Simulated EV$2.11B
Effective FCF Margin27.4%
Simulated 5-Year Cash Flow Trajectory (Unlevered FCF vs. Discounted PV)Cumulative 5Y PV: $460.2M
Year 1$269.1M
FCF:$73.7M
PV:$67.0M
Year 2$343.1M
FCF:$94.0M
PV:$77.7M
Year 3$437.5M
FCF:$119.9M
PV:$90.1M
Year 4$557.8M
FCF:$152.8M
PV:$104.4M
Year 5$711.2M
FCF:$194.9M
PV:$121.0M
Enterprise Value Composition Bridge$2.11B

Split between 5-Year Explicit Cash Flows and Discounted Terminal Value

5Y Explicit PV: $460.2M (21.8%)Terminal PV: $1.65B (78.2%)
(+) Balance Sheet Cash & Equivalents+$155.8M
(−) Total Debt Obligations−$68.0M
(=) Implied Equity Value (25.2M shs)$2.20B

2D Institutional Valuation Sensitivity Heatmap

Implied share price & upside/downside spread across 25 valuation states (Current Price: $57.69).

WACC \ Terminal1.5%2.0%2.5%3.0%3.5%
8.5%
$96.99
+68%
$103.11
+79%
$110.25
+91%
$118.69
+106%
$128.81
+123%
9.3%
$87.08
+51%
$91.90
+59%
$97.43
+69%
$103.86
+80%
$111.40
+93%
10.0%
$78.94
+37%
$82.81
+44%
$87.21
+51%
$92.23
+60%
$98.02
+70%
10.8%
$72.14
+25%
$75.31
+31%
$78.86
+37%
$82.87
+44%
$87.44
+52%
11.5%
$66.38
+15%
$69.00
+20%
$71.93
+25%
$75.19
+30%
$78.86
+37%
Section 2 · Fundamental Underwriting

Institutional Software Quality Scorecard (82/100 · Grade A)

High-Quality Compounder

Strong fundamentals, above-average cash generation, and robust competitive positioning.

Cash Conversion25 / 25
Actual: 172% of EBITTarget: Target: ≥100%

Elite deferred revenue float; FCF exceeds operating income by >20%

Dilution Friction10 / 25
Actual: 17.8% of RevTarget: Target: ≤8%

Elevated equity dilution; SBC consumes substantial operating cash flow

Unit Economics25 / 25
Actual: 81% GM / R40: 55%Target: Target: ≥75% GM / ≥40% R40

Elite Tier-1 SaaS compounder with high gross margin and superior Rule of 40

Balance Sheet22 / 25
Actual: +$87.8M Net CashTarget: Target: Net Cash > 0

Positive net cash cushion; self-funding operations with zero insolvency risk

Core Investment Strengths & Moats

  • High-grade cash conversion: FCF is 172% of EBIT driven by upfront annual collections
  • Top-quartile software unit economics: 80.8% gross margin and 54.9% Rule of 40 score
  • Net cash positive: $87.8M balance sheet buffer

Key Operational & Dilution Risks

  • Substantial SBC dilution drag: SBC is 17.8% of revenue ($37.6M)
Section 3 · Expectations Investing

Reverse-DCF Solver: What Growth is Priced Into CNXN?

Substantial Margin of Safety

The current share price only requires 16.0% 5-year CAGR (29.0% dilution-adjusted), well below historical growth of 27.5%. If the company maintains baseline execution, there is asymmetric upside.

Implied 5-Year Revenue CAGR
16.0%
Required to justify $1.37B EV
Historical Run-Rate CAGR
27.5%
Audited multi-year top-line trajectory
Growth Hurdle Spread
-11.5%
Implied hurdle minus historical growth
Implied FCF Margin @ Hist. Growth
17.7%
Steady-state FCF margin needed at current CAGR
Institutional Dilution-Adjusted Hurdle Lens

Headline Reverse-DCF ignores Stock-Based Compensation (17.8% of revenue) and annual share dilution (1.8%/yr). Accounting for both requires 29.0% 5-year revenue CAGR to justify $57.69/sh on a true per-share economic cash flow basis.

True Economic Hurdle29.0%
SBC & Dilution Hurdle Tax+13.0% / yr
Section 4 · 5-Year Forecast Schedule

PC Connection, Inc. (CNXN) 5-Year Fundamental Forecast

Customize in Live Engine
Statement Line ItemTTM Audited BaseTTMY1Y2Y3Y4Y5
Revenue$211.1M$211.1M$269.1M$343.1M$437.5M$557.8M$711.2M
Gross Profit$170.5M$170.5M$217.4M$277.2M$353.5M$450.7M$574.6M
Operating Income (EBIT)$33.6M$33.6M$42.8M$54.6M$69.6M$88.7M$113.1M
Stock-Based Compensation (SBC)$37.6M$37.6M$47.9M$61.1M$77.9M$99.3M$126.6M
Unlevered Free Cash Flow (FCF)$57.8M$57.8M$73.7M$94.0M$119.9M$152.8M$194.9M
SBC-Adjusted True Cash Flow$20.3M$20.3M$25.8M$32.9M$42.0M$53.5M$68.3M
Section 5 · Relative Valuation Multiples & Regression

Software & Cloud Services Peer Comparables & Rule of 40 Regression

Click any peer node or ticker to open its dedicated equity research report

Rule of 40 vs. EV / Revenue Multiple Regression

OLS Fit: EV/Rev = -26.0 + 0.71 × (Rule of 40) · R² = 56%

Stocks below the gold regression line trade at a discount relative to their Rule of 40 compounding efficiency.

CNXN Actual vs. Reg. Multiple6.5× vs 13.2× fair
Reg.-Implied Share Price$113.56 (50.8% Discount)
0×6×12×17×23×5%20%34%49%63%Rule of 40 Score (Revenue Growth % + Unlevered FCF Margin %) →EV / TTM Revenue (×)▲ Attractive Alpha Zone (Discount to Efficiency)▼ Valuation Premium ZoneCNXNNOWWDAYCRMDDOGSNOWHUBS
CNXNPC Connection, Inc.·Rule of 40: 54.9%·Actual EV/Rev: 6.5×·Regression Fair Multiple: 13.2×
50.8% Below Trendline (Attractive)Open CNXN Report
CompanyTickerMarket CapTTM RevenueGross MarginFCF MarginRule of 40SBC % RevEV / Rev
PC Connection, Inc.CNXN$1.46B$211.1M80.8%27.4%54.9%17.8%6.5×
ServiceNowNOW$152.61B$10.98B79.2%31.1%54.2%15.9%13.9×
Workday, Inc.WDAY$50.35B$8.00B75.0%27.4%43.9%19.0%6.4×
SalesforceCRM$217.10B$37.90B77.2%32.8%42.8%8.4%5.8×
DatadogDDOG$46.05B$2.68B80.8%31.1%57.7%21.3%17.4×
Snowflake Inc.SNOW$71.79B$3.63B66.5%25.2%57.7%40.8%20.0×
HubspotHUBS$19.89B$2.63B85.0%21.3%52.7%19.2%7.7×
Peer Cohort Median Benchmark (N=6)78.2%29.2%53.5%19.1%10.8×
Section 6 · Downside Protection & Multiple Sensitivity

EV / Revenue Multiple Compression Stress Test

Multiple ScenarioEV / RevenueImplied Enterprise ValueImplied Equity ValueImplied Share PriceDelta vs Current
Current Multiple6.5×$1.37B$1.46B$57.690.0%
-20% Multiple Compression5.2×$1.09B$1.18B$46.85-20.0%
-35% Multiple Compression4.2×$889.6M$977.4M$38.72-35.0%
Software Baseline Floor (5.0× EV/Rev)5.0×$1.06B$1.14B$45.28-22.9%
Section 7 · Investor Diligence FAQ

Frequently Asked Questions: PC Connection, Inc. (CNXN) Valuation

What is PC Connection, Inc. (CNXN)'s intrinsic DCF valuation and implied share price?

Based on audited SEC 10-K/10-Q filings and a 5-year 3-statement discounted cash flow (DCF) model, PC Connection, Inc. (CNXN) has a Base Case implied value of $87.21 per share (with a Bear Case of $35.14 and a Bull Case of $166.25), compared to its current price of $57.69. The model discounts projected free cash flows at a 10.0% WACC and a 2.5% terminal growth rate.

What is PC Connection, Inc. (CNXN)'s Rule of 40 score and Free Cash Flow margin?

PC Connection, Inc. achieves a Rule of 40 score of 54.9%, combining a 27.5% revenue growth run-rate with a 27.4% TTM free cash flow margin on $211.1M in trailing twelve-month revenue. In the Software & Cloud Services peer cohort, the median Rule of 40 benchmark is 53.5%.

What revenue growth rate is priced into CNXN stock according to Reverse-DCF analysis?

At $57.69 per share (Enterprise Value of $1.37B), our Reverse-DCF solver indicates the market is pricing in a 5-year implied revenue CAGR of 16.0%, compared to PC Connection, Inc.'s historical CAGR of 27.5%. Overall market expectations are rated as "Substantial Margin of Safety".

How does PC Connection, Inc. compare to Software & Cloud Services software peers?

PC Connection, Inc. (CNXN) earns an institutional Software Quality Score of 82/100 (Grade A — High-Quality Compounder). Across its Software & Cloud Services peer group (NOW, WDAY, CRM, DDOG, SNOW), the cohort trades at a median EV/TTM Revenue multiple of 10.8× and a median gross margin of 78.2%.

How does Stock-Based Compensation (SBC) impact PC Connection, Inc. (CNXN)'s valuation?

PC Connection, Inc. recorded $37.6M in TTM stock-based compensation (17.8% of revenue). When treating SBC as a cash-equivalent compensation expense, PC Connection, Inc.'s SBC-adjusted free cash flow yield is 1.4%, scoring 10/25 on our Shareholder Dilution Friction pillar.

Section 8 · Sector Coverage Universe

Related Software & Cloud Services Equity Research Reports

View All Coverage
NOWServiceNow, Inc.
DCF Valuation, Rule of 40 & SEC Filing Teardown
WDAYWorkday, Inc.
DCF Valuation, Rule of 40 & SEC Filing Teardown
CRMSalesforce, Inc.
DCF Valuation, Rule of 40 & SEC Filing Teardown
DDOGDatadog, Inc.
DCF Valuation, Rule of 40 & SEC Filing Teardown
SNOWSnowflake Inc.
DCF Valuation, Rule of 40 & SEC Filing Teardown
HUBSHubSpot, Inc.
DCF Valuation, Rule of 40 & SEC Filing Teardown

Model PC Connection, Inc. (CNXN) Live in the Autonomous Financial Engine

Stress-test PC Connection, Inc.'s revenue growth, gross margin, R&D capitalization, and WACC assumptions in real time, or retain Golden Door Asset for institutional M&A and software diligence.

Open CNXN Interactive 3-Statement ModelRetain Institutional Research Advisory

Research only — not investment advice. Figures are sourced from public SEC EDGAR Form 10-K and 10-Q filings and institutional modeling assumptions. Past performance is not indicative of future results.